In 2018, 29 percent of Costco's consumer packaged goods sales in the United States were from private labels. During that period, store brands accounted for an average of 17 percent of CPG sales for retailers in the United States.
Private label share of consumer packaged goods sales of selected retailers in the United States in 2018*
Characteristic
Share of sales
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eMarketer. (July 17, 2019). Private label share of consumer packaged goods sales of selected retailers in the United States in 2018* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1070376/private-label-share-of-cpg-sales-of-selected-retailers-us/
eMarketer. "Private label share of consumer packaged goods sales of selected retailers in the United States in 2018*." Chart. July 17, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1070376/private-label-share-of-cpg-sales-of-selected-retailers-us/
eMarketer. (2019). Private label share of consumer packaged goods sales of selected retailers in the United States in 2018*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1070376/private-label-share-of-cpg-sales-of-selected-retailers-us/
eMarketer. "Private Label Share of Consumer Packaged Goods Sales of Selected Retailers in The United States in 2018*." Statista, Statista Inc., 17 Jul 2019, https://www.statista.com/statistics/1070376/private-label-share-of-cpg-sales-of-selected-retailers-us/
eMarketer, Private label share of consumer packaged goods sales of selected retailers in the United States in 2018* Statista, https://www.statista.com/statistics/1070376/private-label-share-of-cpg-sales-of-selected-retailers-us/ (last visited August 25, 2024)
Private label share of consumer packaged goods sales of selected retailers in the United States in 2018* [Graph], eMarketer, July 17, 2019. [Online]. Available: https://www.statista.com/statistics/1070376/private-label-share-of-cpg-sales-of-selected-retailers-us/